01 THIS IS ALSO REDUCTION
THIS IS ALSO
This project is about a simple visual approach, reduction.
Reduction is a powerful and effective visual approach. However, nowadays it is considered a highly common visual approach, which is both generalized and typical. If so, is a reduction just a reduction to what we knew without doubts? Is there a new possibility or new meaning? Is it no longer attractive?
This project started from the simple idea that something new could be still found and made from the traditional approach. In this thesis project, it was the reduction. By going back to the fundamental meaning of the term and focusing on two simple questions: What is there to reduce? And how can we reduce it? The project reinterpreted the meaning of reduction and produced the exclusive, reduced photographs of the project. Unlike a conventional reduction, which mainly focuses on the visual aspect of the image, the newly made alternative reductions reduced different elements with different methods by focusing on the materialistic and conceptual aspect of the photographed object in the real world.
The project suggests 16 different methods of alternative reduction. Each image shows not only the method of reduction but also its own aestheticcal qualities.