This project is a visual study for the design consulting company FRUM. The purpose of the project was to express the company’s characters, sense of digital media and creativity in a differentiated way.
The visual concept was found in the most ordinary and typical tool of the design agency. I set up a different type of mouse cursors, UI elements, and digital tools which are familiar to designers on computer screen. The screen was intentionally filled with highly bright and vibrant colors which can not be found in nature. Then, took close up photos of the LED monitor screen to make the mechanical pixels of the panel visible.
These visuals abstractly, at the same time intuitively and contextually express the sense of digital media and modern creativity. Moreover this could also show a alternative approach of the pixelated image, from digital pixels to the real materialistic pixels.