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09 FILL IT

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FILL IT

Type:Display Typedesign
Year:2011

 

This Korean typeface made for the typographical poster was inspired by a sentence from Friedrich Nietzsche, “To learn many languages fills the memory with words instead of with facts and ideas.”

I designed the typeface with the most famous foreign language in Korea. The consonant or vowel symbols from Korean characters are replaced with the formatively similar characters from English, Japanese, and Chinese.

The typeface reflects the contemporary social context of South Korea. The country is known as one of the most enthusiastic countries for education, and the language education consists a core of the enthusiasm.

The resulting font externally exhibits a such an appealing form while linguistically valueless for it lacks legibility. This precisely reflects the situation in Korea where people tend to judge someone as a charming and outstanding person solely based on the person’s ability to speak foreign languages. The font is produced to folding poster format composed of the structure of typeface and its poster.

 
 

“To learn many languages fills the memory with words instead of with facts and ideas.”

 
 

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Friedrich Nietzsche


Design

 
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Poster

 
 
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